Synsam wanted a rebranding to reposition from mainstream to premium. We launched their new look and tone in this first campaign:

’SWEDISH ASTIGMATICS’: Some call them 4-eyes or blind as bats. We consider them members of an exclusive and unique club. Because when you love glasses as much as Synsam does, poor eyesight is not a negative thing, but a membership into a world of beautiful glasses. 

SYNSAM

GRAPHIC DESIGN  •  PACKAGING DESIGN 
 RESUMÉ - ARTICLE / DAGENS MEDIA - ARTICLE
Created with : TBWA Stockholm: Alexander Fredlund - Art Director | Johannes Ivarsson | Copy
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